"This mission creep has the original locavores
choking on their yerba mate."
This sentence pretty much sums up the controversy brewing over the subject of Kim Severson's article "When 'Local' Makes It Big" from Wednesday's New York Times. She explores the "broad interpretation" of the meaning of "local food" embraced by large corporations (such as Frito-Lay) in an effort to capitalize on this growing consumer trend. It's an interesting and educational look at how, as Michael Pollan puts it, corporations "can turn any critique into a new way to sell food."