So, my beloved Food Network is launching a new magazine. Not surprisingly, they are calling it "Food Network Magazine". Although I haven't seen it yet, from what I understand, the intention is to be aimed toward the casual home cook (like Everyday with Rachel Ray or Martha Stewart's Everyday Food) than toward the hard-core Foodie.
The magazine launched its first test issue on October 14, and it will launch a second test issue in January 2009. It plans to start its regular distribution in June of 2009.
My question is, who will be reading this magazine? I am a HUGE Food Network fan, but I am not sure how I see this translating to print. My favorite Food Network star is The Barefoot Contessa, Ina Garten. I've seen all of her shows, and I own all of her cookbooks. Is there going to be anything in the magazine that I haven't seen before? I find that unlikely. Unless they have a Tyler Florence centerfold in each issue, I don't see any reason that I'll become a regular reader.
I know I sound like a Grinch, but I already subscribe to Food & Wine, Everyday Food, and Cooking Light, so it's not at all that I am opposed to these types of magazines. I just don't think I'll be looking to take on another one.
What do you guys think? Is anyone completely psyched about the new magazine or are you pretty bored with this news as well?