Thursday, October 16, 2008

Food Network to Launch Magazine

So, my beloved Food Network is launching a new magazine. Not surprisingly, they are calling it "Food Network Magazine". Although I haven't seen it yet, from what I understand, the intention is to be aimed toward the casual home cook (like Everyday with Rachel Ray or Martha Stewart's Everyday Food) than toward the hard-core Foodie.

The magazine launched its first test issue on October 14, and it will launch a second test issue in January 2009. It plans to start its regular distribution in June of 2009.

My question is, who will be reading this magazine? I am a HUGE Food Network fan, but I am not sure how I see this translating to print. My favorite Food Network star is The Barefoot Contessa, Ina Garten. I've seen all of her shows, and I own all of her cookbooks. Is there going to be anything in the magazine that I haven't seen before? I find that unlikely. Unless they have a Tyler Florence centerfold in each issue, I don't see any reason that I'll become a regular reader.

I know I sound like a Grinch, but I already subscribe to Food & Wine, Everyday Food, and Cooking Light, so it's not at all that I am opposed to these types of magazines. I just don't think I'll be looking to take on another one.

What do you guys think? Is anyone completely psyched about the new magazine or are you pretty bored with this news as well?

6 comments:

donnacooks said...

I got an invitation for a free issue of this magazine a little while back. I would like to see a sample issue before committing to a subscription. With the expansion of its latest new shows (Guy Fieri, that South Beach girl, etc), I've started liking Food Network less and less. The only personalities I still enjoy watching are Alton Brown, Ina, and Giada (although I hate the way she over emphasizes each syllable of an Italiher words). It'll be interesting to see which personalities are featured more in the magazine.

Anonymous said...

Right there with you,Donna! Guy Fieri is fun and entertaining on 'Triple D', but his new show is exhausting - he's like the Energizer Bunny on speed! And I've seen enough of Paula Deen to last a lifetime. Alton remains an encyclopedia of all things edible, although 'Feasting on Waves' was a disappointment - I only made it through 1 1/2 episodes.

So...probably won't be signing up for the new 'zine.
Mom

Classy&Sassy said...

I do love Ingrid Hoffman - so original, so fun to watch - and I'm getting into The Cooking Loft and Secrets of a Restaurant Chef. While several of the new shows are so totally not up my alley, I think these and the rest of my old faves will have me tuned in to TVFN as much this season as in years past. The magazine, however, is a different story...we'll have to see about that.

Amy S said...

Saveur - you've got to read Saveur. Not only fabulous recipes but all kinds of foodie info. One time we were touring a region they wrote about just traveling from one place they recommended to another. I found places to order some of the most fabulous food items from (Rocky Top Farms jelly!).

Margie said...

I think I'll skip it. I'm just not that excited about their programming. And if I was, I'd order it. Because I'm the kind of fool who subscribes to Cook's Illustrated, watches their show and subs to the website. Overkill is no problem for me if I'm really into something.

HeatherBakes said...

I just bought the new Food Network magazine and actually really like it. You're right though, it's very similar to Everyday with Rachael Ray in both layout and recipes. Lots of Q&A type articles with various FN stars and a good mix of both easy and more involved recipes... it's worth a look, IMO.

I'm excited to find another Dallas food blog :) Can't wait to read more!